Wherein a top Detroit executive spends millions
to complement his Italian heritage…
By Wallace Wyss
Photos of the TC by Maserati courtesy of Beverly Hills Motorcars in San Diego California.
Most people are proud of their heritage. Lido “Lee” Iacocca was extremely proud of being born in Italy, although he grew up in America.
He became one of America’s top auto executives, first coming to the public’s attention in the ’60s when the new Mustang was rolled out. At one point he had his picture on the cover of TIME magazine along with the Mustang. Though the Mustang was a bang-up success (selling 22,000 units the first day!), all this publicity focused on him really teed off his boss, Henry Ford II, grandson of the first Henry Ford.
So one day HFII (nicknamed “Deuce”) summoned Iacocca to his top floor office and summarily fired him.