Read about Italian Automobiles: Ferrari, Maserati, Abarth, Lancia, Alfa Romeo, OSCA, Zagato, Ghia, Pininfarina, F1 Racing and more...

   You found VeloceToday's OLD website.
Please visit VeloceToday's New Website for the latest articles, news and more...




NOTE: You are viewing the OLD VeloceToday website. We are in the process of moving some of the old articles from the OLD site to the NEW site.





Home Cars Racing News People Lifestyle Events


Cars


July 11th, 2007



Courtesy Fiat Auto Press.

Story and Photos by Simon Grand

The tension in Turin had been building for quite some time now as thousands of people eagerly awaited the launch of the new Fiat 500, a very important model in the continuing relaunch of the Fiat brand. The Nuova 500 was launched exactly 50 years ago on the 4th July 1957, continuing Fiatís tradition of manufacturing compact cars for the masses initiated in 1936 by the first of the 500 family also known as the Topolino. As in 1957, recent celebrations have been based in Fiatís home town of Turin.

The cityís residents were aware of the shear scale of the event several days before the actual launch. The presence of giant cranes, floating stages, a car made to look like a birthday cake and several original 500 models (one with a caravan) floating close to the banks of the river Po gave some clue as to what was coming.

As the evening closed in a total of 100,000 people filled Turinís centre for the night-time launch of the new car. With an impressive display of theatre (starring the floating 500ís), acrobatics and live music from Lauryn Hill, Fiatís new baby appeared to simultaneous applause and fireworks on the floating stage especially constructed for the event.


Simon Grand posing with rally regular Paolo 'Schumacher'. The car is Simon's own, nicknamed 'Tumin', the Piedmontese word for a local cheese! It is currently his everyday car, when the weather's not up to taking his Vespa!


A hearty dinner was enjoyed by the classic owners. No Italian event would be complete without a good meal!


The classics were split into more manageable groups to follow the new 500 'pace car' around Fiat's Mirafiori test track.


Interesting, high speed blurring effects, a result of on the move 'Cinquecento' photography.


The classic played a vital role in the presentaion of the new model, not least as the transport for 'Marilyn Monroe'. Courtesy Fiat Auto Press.


The caravan reminded many Italians of cramped family holidays to the sunny Ligurian coastlines just two hours from Turin. (Although in a 500 it may have taken longer)! Courtesy Fiat Auto Press.


Fourth of July fireworks for the new 500. Courtesy Fiat Auto Press.


The Fiat 500, coming and going. Courtesy Fiat Auto Press.


Courtesy Fiat Auto Press.






Past Issues



Date
Topic


1-16-08
Ferrari 712 Can Am


1-6-08
Articles on or about OSCA


1-6-08
Articles on or about Maserati


1-6-08
Articles on or about Lancia


1-6-08
Articles on or about Fiat


12-19-7
Fiat Dino, Body


12-19-7
Fiat Dino, Chassis


12-12-07
Serenissima F1


10-31-07
Winningest OSCA


10-24-07
Alfa 164 V10


10-17-07
Ramponi's Delage


10-17-07
OSCA Berlinettas


10-3-07
Maserati 250F Remembered


9-26-07
Lancia Rally Delta and Integrale


9-26-07
Lancia Rally 037 and S4


8-29-07
Alpine Adventures


8-08-07
Bandini, Giaurs, Siatas etc.


7-18-07
Alpine A110


7-11-07
Classic Fiat 500s in Turin


7-11-07
New Fiat 500 hits the streets


7-11-07
New Fiat 500 Intro


7-04-07
Fiat 500 Restoration


6-27-07
Fiat 500 pushed and pulled


6-13-07
Fiat 500 Art


6-13-07
Giulietta Sprint Veloce Part 2


6-6-07
Giulietta Sprint Veloce Part 1


6-6-07
Fortune 500 (Fiat)


4-18-07
Giulietta Racing Part 2


4-11-07
Giulietta Racing P1


4-4-07
Appia Specials


4-4-07
Appia Series 3


2-21-07
Appia Series 2


2-14-07
Appia Restoration


2-07-07
Appia Series 1


1-24-07
Kalikow on the 612K


1-10-07
Articles on Alfa Romeo


1-03-07
Fiat Balilla Berlinetta



Advertising


New Website Features

  • Search articles and archives

  • Submit your comments to a specific article

  • Email an article to a friend

  • Browse real time classifieds from Hemmings and Ebay

  • Shop at VeloceToday's Store for Books and more

To see these new features in action visit the new website at: www.VeloceToday.com