Story by Gijsbert-Paul Berk
The name Cisitalia is inseparably linked to that of Piero Dusio. This Turinese sportsman, racing driver and entrepreneur was president of Juventus, Turin´s successful football (soccer) club and founder of the Scuderia Torino. His business enterprises were registered as Consorzio Industriale Sportivo Italia. Indeed: CISItalia! The business conglomerate included textile mills, a trading house, a bank, many hotels, sportswear manufacturing and bicycles.